Project: A.R.T. (awareness.respect.truth) is a non-profit, 501(c)3, organization that works to engage, enlighten and educate youth and young adults on the BUSINESS and ENTREPRENEURSHIP of the Hip Hop Arts through technology.

We work at decreasing various forms of juvenile delinquency and victimization in Metro Detroit by shifting the focus of students, ages 6-17, away from violence, substance abuse, disrespect and self-destruction and toward economic empowerment, personal development, cultural appreciation and community activism.

Established in 1996, Project: A.R.T has been instrumental in developing and showcasing many talented young people. Board members of Project: A.R.T. played a very active role in the first ever "Hip Hop Summit" in the country sponsored by the Detroit Branch NAACP in 1995.

Noting the summit's success, Project: A.R.T. developed an organization that addresses the needs of the "Hip Hop Generation." Project: A.R.T. has conducted on-going workshops featuring motivational speakers, panel discussions, community forums and entertainment while publishing its own Hip Hop-oriented newsletter entitled "HOLLA!" since 1995.

In the Spring of 2004, Project: A.R.T. developed Hip Hop-based curriculum designed to teach social skills, professional development, conflict resolution, as well as drug and alcohol prevention to middle and high school age youth.

These 2 hour workshops at schools, community centers, and juvenile detention facilities utilize the history, artistic expression, and business acumen of Hip Hop music to inspire and positively influence young people.

The ZigiDeeBooM Hip Hop workshops are a "hip," culturally-relevant, recreational alternative to the violence, misogyny, materialism, intolerance and social irresponsibility that permeate the psyche of young Detroiter's through today's music and videos, as well as, a creative life skills teaching tool.